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As well as making you look good, we want to ensure that your clothes last for as long as you have them. We’d like to share some advice with you on how to take care of your new garments, in ways that will help extend the lifetime of your clothes. Equally important, these tips will help reduce your impact on the environment and take better care of our planet! The washing instructions that you’ll find on the care label are a good starting point for properly caring for your garment, but we wanted to share some extra advice that goes beyond the information on the tag.
Air your clothes and reduce the number of wash cycles
There’s really no need to wash your clothes every time you wear them, unless they’re noticeably dirty. Hanging a sweater or a pair of trousers outside or in a humid bathroom should be enough to regain a feeling of freshness.
Lower the temperature
You can save energy when you wash your clothes at cooler temperatures by using the eco settings on the washing machine, and/or choosing shorter cycles. If your clothes aren’t very dirty, it’s often enough just to wash them at 30°. An extra tip is to use a liquid detergent instead of powder when washing at lower temperatures, since it dissolves better.
Use the dose of laundry detergent recommended on the box or bottle, since using more than this won’t make your clothes any cleaner and will only have a negative environmental impact. Try to avoid using fabric softeners, unless you are washing garments that are 100% synthetic, such as polyester, as this removes the static electricity in the garment. You should also try to avoid dry cleaning unless the label states ‘Dry clean only’. Dry cleaning and fabric softeners have a greater negative impact on the environment, so only use them when they are really necessary.
Use a laundry bag
When washing fine and thin materials such as silk, jerseys, viscose and wool, use a laundry bag to protect these delicate clothes.
Machine drying vs. air drying
Tumble dryers use a lot of energy and can be tough on your clothes. It’s more beneficial for your clothes and for the environment if you can just hang your clothes up and let them dry naturally.
Pilling is a common occurrence in natural materials such as wool. Gently rubbing a sweater stone or clothing brush across your clothes will remove any pilling and freshen up the appearance of your clothes.
Recycle or donate
If you no longer use or like an item of clothing, swap it or donate it to give it a new life. Zero environmental impact!
Repair or redesign
Value your clothes – always consider if you can repair an item of clothing before discarding it or replacing it. Repairing is one way to extend the life of your clothes, but you might also have fun making creative redesigns too.
Wash symbol explanation