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SKATE LAND Collection
The streets of Los Angeles provide the source of inspiration for ENVII’s SS20 “SKATE LAND” collection; relaxed and comfortable vibes, with a poetic colour scheme. The aesthetic of this collection plays with references of ‘90s street- and sportswear, tailoring and feminine dresses. For this collection, ENVII has taken a more handcrafted approach to its campaign pictures by making a collaboration with artist Hanni Gohr, who is known for her artistic collages. Hanni Gohr has made three collages built around the collection, using her artistic mindset to arrange the photos of the clothes in colourful compositions; combining and complementing them with images that have been sourced elsewhere. The collages have a tactile quality that is rarely seen in digital media, adding a unique and humoristic slant to the collection.
A poetic and dreamy collection inspired by LA summer with a sun-bleached pastel wonderland and vibrant colour combinations, mixed with raw street details and accessories – such as a must-have bucket hat – to bring you down to earth on chilly spring days. Oversized items, such as the printed tee, hoodies and casual dresses, serve as key looks. Other focal areas include pared-back designs with sporty cuts, workwear styles and accessories with touches of utility. The dreamy universe that the collection “SKATE LAND” draws you into, is eased up by a monochrome beige palette that pulls the items together – pale neutrals or beige-on-beige tones create an all-time street look, with a fresh blend of spring must-haves. The beige hues can be seen on a wide range of creative fabrics, which can be used to create monochrome looks in contrasting structures. Combined with a beige-lavender natural check in dry cotton, the collection offers a look that is toned down, yet still retains the freshness of spring. A grey-toned lavender colour, showcased in crisp, shirt-inspired styles, has a big impact on the new collection. Modular colour blocking with an almost monochrome contrast is used to create a contemporary interpretation of sporty colour-blocked designs. Dreamy LA vibes ooze throughout the collection, offering a diverse palette of items that are guaranteed to increase your colour urge. Saturated pink and minty green are creatively used in both sporty and feminine silhouettes, with the colours being unified in an eye-catching, checked wool suiting fabric. In this check, the styles play with shirting and suiting references, but with a streetwear twist – adding a smarter edge as a juxtaposition to the more relaxed streetwear trend. The blurring boundaries between tailoring and streetwear create opportunities for some great hybrid styling, perfectly finished off with classic sporty sneaks. An elevated skater look, greatly influenced by the impact of dreamy pastels, frames a soft and easy street look that will see the ENVII girl through spring in a cool, colourful style.